Led rebranding and communication strategy development project. Role included:
• Rebranding the look and feel of Falling Awake, including logo, color palette, font and images.
• Creation of new FallingAwake.com website, a website that combined three websites into one, including writing and messaging development, direction of design and user interface, and project management and team leadership.
• Consultation on social media strategy and business development.
• Concept to completion video production of embedded videos.
Patsy Northcutt: Creative Strategist / Producer
Client: Dave Ellis Leadership